WHO ARE WE?

In 2019, I founded Fitforce with a clear mission: to empower women by providing safe, clean, and effective products they could trust. Before launching Fitforce, I was deeply immersed in the world of fitness as a personal trainer, having studied exercise science, nutrition, and personal training. Over the years, I worked with hundreds of women, helping them achieve their fitness goals and feel their best.

I aspired to assist women to achieve their wellness goals, not just through the exercise, but with products that support their health journey. There was a lack of options not just for moms like myself, but for all women who wanted the benefits of proteins and supplements without worrying about hidden ingredients and harmful additives. We needed products that supported our health and wellness, without compromise.

When I became pregnant with my second child in 2019, I decided to step away from personal training. But my passion for helping women didn’t fade. I knew I wanted to continue supporting women in their journeys to feel strong, confident, and healthy, even if I wasn’t in the gym with them. That’s how Fitforce was born—a brand created out of a deep desire to ensure that women had access to products they could trust to work for them.

Fitforce is more than just a supplement brand; it’s a community of women supporting women. We were one of the first brands in South Africa to introduce Marine collagen, a game-changer for skin and joint health. Our fat loss shake was another breakthrough, a first-of-its-kind product that has since helped thousands of women lose weight and feel amazing.

Over the years, the market has become crowded with similar products, but we’ve remained true to our core values: uncompromising quality, personalized support, and a commitment to our community. We don’t just sell supplements; we build relationships, listen to our customers’ needs, and continuously innovate to offer solutions that truly make a difference.

Fitforce was founded on the belief that when women are empowered to take care of themselves, they can achieve anything. I’m proud of the impact we’ve made, and I’m committed to continuing this journey with you, providing the tools and support you need to achieve your goals and embrace your best self—one step, one scoop, one day at a time.

Xx
Aadilah